A brand voice tells the AI how to sound when it writes for a social portfolio. Each portfolio has its own, so every client or brand sounds like itself.
Open it
In the composer, open AI Assist. The bar under the top line shows the portfolio's name and its current tones. Click it to open the Brand profile, then choose the Voice tab.
What you can set
Everything is optional. AI Assist works without any of it, and gets closer to your own writing with each field you fill in.
- Tone: pick up to five, such as Friendly, Warm, Witty, Professional or Calm, or add your own with Custom.
- Audience: who the posts are for, in your words, such as independent coffee shop owners.
- Emoji and Hashtags: Match draft follows whatever your draft does, or choose Never, Sparingly or Freely.
- Never mention: competitors, words or topics the AI must not use. Press Enter after each. These are treated as a hard rule.
- Example of your writing: paste a post or two that sound like you. The AI copies the voice, not the content.
Press Save. The next suggestion uses the new voice.
Brand voice and business profile
The voice is how to say it. The business profile is what the AI may say: your products, prices, offers and opening hours. Fill in both for the best results.