Blog
Social media management, in practice
Notes on the parts of this job that are actually hard: running a roster without losing track, keeping a calendar honest, and deciding what you are not going to do.
How to make on-brand social media graphics with AI (with real examples)
A year ago AI images were good for moody stock photos and useless for anything with words on it. That has changed: a good image model will now set a price list, a timetable or a “Just listed” card in your colours. Here is how to brief one so the result is usable.
12 October 2026
- AI and content
AI image prompts for social media: 20 examples for small businesses
The difference between an AI image you post and one you delete is almost always the prompt. Here is the anatomy of a prompt that works for social media, and twenty to copy and adapt, with the real images several of them made.
12 October 2026 · 8 min read
- Brand
How to write a brand voice guide for social media (with a template)
A brand voice guide does not need to be a forty-page PDF. For social media it needs to fit on one page and be specific enough that a new freelancer - or an AI - can write a post you would publish without rewriting. Here is what goes on that page.
12 October 2026 · 7 min read
- Accessibility
Alt text for social media: how to write it, and when AI can do it for you
Alt text is the description a screen reader reads aloud in place of an image. Most brands skip it, which means a share of their audience gets “image” and nothing else. It takes a sentence to fix - here is how to write that sentence.
12 October 2026 · 6 min read
- AI and content
How to use AI for social media posts that don’t sound like AI
Everyone can spot an AI-written post: the rocket emoji, the “exciting news”, the three hashtags nobody asked for. The fix is not avoiding AI. It is giving it what a good copywriter would ask for before they started.
4 October 2026 · 8 min read
- Agency workflow
How to manage social media for multiple clients without losing track
Running social for one brand is a content problem. Running it for eight is an organisation problem - and the tactics that work for one actively fail at eight.
2 September 2026 · 9 min read
- Planning
How to build a social media content calendar you will actually keep using
Most content calendars die in week three. The ones that survive share a few properties, and none of them involve a more elaborate spreadsheet template.
19 August 2026 · 8 min read
- Strategy
How often should you post on each social network?
Every guide gives you the optimal frequency. Almost none of them mention that the optimal frequency you cannot sustain is worse than the modest one you can.
5 August 2026 · 7 min read
- Writing
How to write one post for five platforms without it sounding generic
There are two bad answers to multi-platform posting: broadcast the same text everywhere, or write everything five times. The workable answer is in between.
22 July 2026 · 7 min read
- Agency workflow
How to onboard a new social media client in a week
Most client relationships that go wrong were mis-set in the first fortnight. A structured onboarding is the cheapest insurance an agency can buy.
8 July 2026 · 8 min read
- Strategy
A hashtag strategy that is worth the effort
Hashtags went from essential to overrated to quietly useful again. Here is where they still earn their place, and how to use them without wasting time.
24 June 2026 · 6 min read
Get your next week scheduled
Connect an account, write a post and put it in the calendar. You can do all of it on the free trial, today.
7 days free. No card required.